Rupa Popat



Rupa is the Founder & Managing Partner of Araya Ventures, that invests in early-stage start-ups and venture funds that invest in the future of work, life, health and planet, primarily founded by under-represented founders.

Rupa is a Forbes-featured Entrepreneur with several successful exits and has won numerous industry awards including Management Today 35 under 35 women.


Rupa’s concept focus sits within the future of branding, marketing and sales, particularly in e-commerce and luxury.

Rupa is a serial entrepreneur and leans into her experience as a founder to support portfolio companies with go to market strategy as well as a strong network within fashion and e-commerce.

Rupa is an advocate for women in tech and a key member of Alma Angels.

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