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Treefera, the leading AI-enabled data fabric for supply chain resilience, announced that it has raised $30 million in Series B funding to drive product development and expansion across North America, APAC, and Europe. The round was led by Notion Capital, with follow-on participation from AlbionVC, Triple Point, and Twin Path Ventures, and Endeit Capital joining the round imminently. This funding comes less than a year after Treefera’s Series A and reflects strong investor confidence in its mission to transform first-mile visibility across global supply chains
As environmental volatility and regulatory pressures accelerate, the first-mile - where commodities and ingredients are sourced - has become a critical point of exposure for global supply chains. Over 60% of supply chain risks and costs originate here, yet it remains the least transparent. Treefera’s data fabric brings visibility to this first-mile by synthesising high-resolution satellite imagery, adaptive AI, and financial-grade risk modelling into real-time, actionable intelligence.
Behind Treefera: A husband-and-wife vision born from shared conviction
Founded in 2022 with Concept as their first backer, Treefera was born from the shared conviction of husband-and-wife team Jonathan Horn and Caroline Grey: that the world’s most critical supply chains start in places that remain opaque and unaccountable. Their ambition was to create a platform that could turn fragmented environmental and commodity data into real-time, actionable insights for enterprise leaders.
Jonathan, a former Managing Director at J.P. Morgan and Citi with a PhD in Fluid Dynamics, brings deep expertise in AI, risk, and large-scale data systems. Caroline, previously Chief Customer Officer at UiPath, brings a track record of scaling enterprise software and building high-performing customer-facing teams.
Together, they set out to build Treefera as a data fabric for the planet—a system designed to see, interpret, and strengthen the first mile of global supply chains, making them more resilient, transparent, and regenerative.
Scaling to Series B and Beyond:
When Jonathan and Caroline first stepped foot in our offices 2 years ago, it was clear they were going to build a big business. Their focus on customer centricity and vision to reshape how data within enterprise supply chain is leveraged has been a guiding force for growth for the company.
“Our world runs on nature-based commodities, yet information on the physical source of these assets remains largely invisible to the systems that depend on them,” said Jonathan Horn, Founder and CEO of Treefera. “Data informs the flow of capital, and at Treefera, we equip enterprises with the clarity to strengthen supply chain resilience, secure future revenue, and scale the upside of regenerative practices. With defensible real-time insights on commodities, ingredients, and carbon from the first mile, businesses can not only have clearer sightlines into sourcing but also mitigate risk and ensure compliance. This backing led by Notion Capital enables us to accelerate our mission globally for the benefit of business and planet.”
The new funding will support Treefera as it deepens its AI-driven capabilities and data offerings, while broadening expansion into key global markets. Planned developments include real-time commodity tracking, enhanced geospatial analytics, and regulatory compliance automation—reinforcing the platform’s value for enterprises seeking more predictable revenue streams amid growing environmental, regulatory, and supply chain volatility.
Treefera’s commitment to efficient AI computing infrastructure remains a key differentiator. The company is pioneering a powerful, efficient, and forward-thinking AI ecosystem that leverages decentralised networks and opportunistic computing to lower costs and environmental impact while delivering industry-leading results.
Since raising $12 million in its Series A and $2.2 million in pre-seed funding, Treefera has grown significantly, demonstrating market leadership. The latest capital raise will drive go-to-market acceleration and deepen its first-mile insights, risk, and compliance capabilities.
Backed by a team with deep experience, Treefera has already become an essential partner to customers across energy, pharma, agriculture, and professional services. The platform provides customers unmatched visibility into the origin, flow, and health of critical commodities, enabling faster project validation and improved supply chain integrity.
The Series B will fuel continued expansion across North America, Europe, and APAC, and supercharge product development—from real-time commodity tracking to automated regulatory reporting.
As Treefera doubles down on product and scale, we’re proud day one investors in their pursuit to make resilient, transparent supply chains the global standard.
Congrats to Jonathan, Caroline, and the entire Treefera team.
To learn more or request a demo, send an enquiry to sales@treefera.com.
