July 26, 2022

Venture Pledge

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Concept Venture Pledge

Concept Ventures are the only VC globally who pledge a portion of exit proceeds to charities of its portfolio company founders' choice. 

We believe in being fully committed to social causes, and align ourselves with our family of founders to support causes of their choices. 

The Process

  1. Founders Choose a Social Cause

    Concept portfolio companies founders chose a meaningful cause that is personal and important to them. Previous examples include: eradicating poverty, achieving universal education and promoting gender equality. 
  1. Exit Profits are Distributed to Cause

    A percentage of carry fees are donated to this chosen cause, aligning our investment with the values held by our founders we back 

  1. The Venture Pledge Makes a Lasting Impact

    Through this pledge, we help promote and strive toward the UN’s sustainable Development Goals as well as make a serious contribution to the lives of many through the investments we make 

Portfolio Company Example

BM x Yuva logo

"I have supported YUVA Unstoppable for a majority of my career. It is a charity that is close to my heart and it is a great feeling to know that proceeds from our success at Betting Metrics will go towards supporting children and education in India." - Martin Grosev, CEO of BM

❤️ Our Impact in India 

Concept Ventures is a fund that cares dearly about making a long lasting impact in this world. Not only through our charitable venture pledge but also internally, where we commit a number of days a year spent helping our local communities and charitable causes. Our pledge enables us to make a commitment to charities around the world.

Following the hugely successful exit (by acquisition) of BM in 2020, Concept donated £10,000 to Yuva Unstoppable; a charity, chosen by BM founder Martin, that works to provide underprivileged children with access to education, sanitation, and drinking water

The funds directed towards a school based in Indore, India attended by 236 students, and were used to make significant upgrades to its facilities and classrooms; including the installation of smart classrooms (pictured below).

School Principal, Mr Jagdev Pal, commented on the transformation:

"Initially, the toilets and drinking water facilities in our school were not up to the mark. This caused many students to remain absent due to ill-health. But now sparkling clean, new, and well structured sanitation and drinking water infrastructure has been created in our school with the support from Concept Ventures. Not only this, a separate dishwashing area and smart classroom have also been built, which is excellent. It will help the students study more effectively. We are very hopeful that once the schools resume post lockdown, students in increased numbers will come and attend classes in the smart classroom."
The donated funds were spent primarily on:

Upgrading Sanitation Facilities

Bathroom Improvements

Before: Sanitation facilities were not adequately provided, flooring and drainage facilities in the toilets were not in proper condition and these factors both led to a large number of drop outs among girls.

After: Clean, separate toilet facilities and better washrooms were created at the school for both girls and boys.

Establishing a Dish Washing Room and Repairing and implementing Drinking Water Facilities

Drinking Water Upgrades

Before: Prior to the upgrades, contaminated water was being used for drinking as well as cleaning. There was just one common area allotted to the children for washing their plates and for drinking water. This not only created an unpleasant environment, but it was also a major health issue for the children.

After: A washing area has been built to reduce congestion. Doing so resulted in far more hygienic conditions for the school children. A separate platform was created which is above the normal ground height for the drinking area. The drinking area has been completely renovated, proper tiling was done and broken taps were repaired.

Installing a Smart Classroom

New Smart Classrooms

Before: The school lacked any smart technology or digital learning aids. There was low interest and attendance due to this.

After: The installation of technology-enabled classrooms led to higher engagement and attendance from the class already.

We are delighted to have given back some of our proceeds and to have supported this important cause.

Martin Grozev, CEO and Founder of BM commented:

"It was a great feeling to be able to make an impact to a cause so dear to our team. Beyond our successful exit, this was a special feeling.

Concept Founder Comments

"We would like to support Young Minds and all of the work they are doing in solving the ongoing mental health crisis across the UK." - Nick Fellingham, CEO of Condense Reality.

"Snehalaya means 'Home of Love', and was founded to provide support for women, children and LGBT communities, who have been affected by HIV and AIDS, trafficking, sexual violence, and poverty. There are 2.1 million people living with HIV, and an estimated 130,000 people die of AIDS each year. The Cliff team is happy to support and help Snehalaya." - Aayush Jain CEO of